On this page we’ll try to give you some useful basic and brief information about typography and type design. You’ll find lots of definitions and interesting images that will help you improve your general knowledge in letterforms.

Sans-serif typeface

Sans-serif is called a typeface without serifs. Serifs are small projecting features placed at the end of every stroke. The word Sans comes from French and means “without”. Usually sans-serif fonts have lees dynamics in their line width than serif fonts. Frutiger, Helvetica, Brandon Grotesque, Futura are some of the most popular examples of sans-serif fonts.

Serif typeface

Serif is a small line placed at the top and bottom end of letter’s stroke. Serifs enhance the appearance and readability of the letter thus serif fonts are considered to be more suitable for large bodies of text that the sans-serif or script ones. Garamond, Agmena, Bodoni are well known as Icons of serif font families.

Slab serif typeface

Slab serifs date back in 1956. Their first appearance was in Egiptienne Typeface with its iconic square serifs. Slab serif typefaces are characterized by their geometrical, thick, block-line serifs. Serif terminals exist in several different forms – angular, blunt or rounded. Most popular examples of slab serif font families are ITC Officina Serif, Directa Serif etc.

Script typeface

Seventeenth and Eighteenth century were the times when great masters of pen like George Bickham, George Shelley and George Snell  started  doing their beautiful letterforms which became a foundation of what we call now Script Typeface. Their original letters were created by using quill or special metal nib both producing very fine and elegant strokes transforming into thick black ones. Nowadays there are  many excellent examples of contemporary script fonts like Bellissima Script Pro, Letrista Script.