Amsi Pro is a hot new sans serif font family based on an existing from almost 100 years typeface – the Block Berthold Condensed. Amsi Pro is not a revival of this typeface from the early 19th Century – it is more correct to be called a new look to the old forms where along with the modern approach in creating letterforms the designers made lots of improvements sophisticating their source of inspiration to the level of a 48 styles super family.
The process of sophistication with modern digital technologies expands in two main direction – first is creating 3 leading styles (Normal, Narrow and Condensed) and second is creating 8 different weights inside each of the styles. The final touch here comes with the Italics – each style and weight has its own one.
Another very interesting feature is the specific softness and roundness of the characters. We can’t be absolutely sure but it is very visible that the designer has probably started decreasing the steps of rounding proportionally to the weights beginning from Ultra (the darkest one) to Thin. The result is really amazing because of a special hidden effect – from the middle of the range to the Ultra at the top, each style looks really round, preserving the character of the original Block Berthold Condensed, while from the middle of the range to the Thin weights, roundness somehow becomes very delicate and elegant making those weights look more contemporary than the rest of the weights. This is not kind of problem inside the family – not at all. We consider it a special and very valuable effect originated from the precision the whole family is created with.
Very elegant and classy Amsi Pro will give you the ultimate diversity when it comes to contrast – you will be able to design amazing extra black headlines, nice and gentle italic subtitles, very compact and legible text columns in even very small sizes. Perfect for print, Amsi Pro is your excellent partner for web sites, e-mags, e-books, mobile apps, etc. Use it with Open Type compatible software and you will have even more extra characters and multilingual support.
All in all Amsi Pro font family is everything you will need not only for professional editorial design but for almost everything you could think of.
Amsi Pro font family is created by Stawix Ruecha and published by Stawix type foundry. Check also their Chercher typeface.
Supported languages: Albanian, Basque, Belarusian, Bosnian, Breton, Catalan, Croatian, Czech, Danish, Dutch, Esperanto, Estonian, Faroese, Finnish, French, Frisian, Galician, German, Hungarian, Icelandic, Italian, Lithuanian, Malagasy, Maltese, Norwegian, Polish, Portuguese, Romanian, Serbian, Slovak, Slovenian, Spanish, Swedish, Turkish, Welsh
Designer: Stawix Ruecha