Brand font can be explained as a recipe with 3 ingredients: Mix lots of “jam” with sugar in a bowl. Add five spoons of hot Warhol’s “tomato soup”, and wear a “baseball” t-shirt while cooking. It may not taste so well, but you’ll surely get some delicious glyphs!
That is what the font is all about. A really soft chancery cursive turned into a script font which can easily be converted into a logo when using it and its features.
Brand is thought mainly for packaging but can be used in magazines and invitations also.
Pro styles are loaded with the most complete sets of alternates, ligatures and ornaments; while Std styles are smaller versions of the font, with no decorative alternates.
Designers: Maximiliano Sproviero
Publisher: Lián Types