Ainslie font by Jeremy Dooley (insigne type foundry) is the first semi-serif font family in the vast and valuable insigne’s typeface collection. In its distinctive, both geometric and organic tissue is inwrought the Australian capital Canberra’s architecture and culture.
Ainslie font family was originally developed for the Canberra Australia Centennial Typeface Competition. It is named for Mt. Ainslie and Canberra’s inner suburb of the same name. Canberra is the capital city of Australia, and it’s an entirely planned city designed in the beginning of 20th century by the American architect Walter Burley Griffin, a contemporary associate of the great Frank Lloyd Wright. Griffin’s plan involved a strictly geometric design with several focal points – one of which was Mt. Ainslie. This same purely geometric scheme is now the basis for insigne’s new font family.
Ainslie font incorporates influences from Canberra and surrounding areas to form a font that is uniquely Australian. Its design manner is similar to the Chatype project developed for the city of Chattanooga, Tennessee by insigne in conjunction with designer Robbie de Villiers. Chatype took elements from Chattanooga’s industrial character and Cherokee past and merged them with the area’s technological influences. In the same way, Ainslie font takes Canberra’s distinct, geometric structure and blends it with the organic, flowing effect of aboriginal art. Add in touches from the smooth, aerodynamic design of the boomerang and Ainslie gives you a look uniquely Australian yet usable in a wide range of applications.
Ainslie font family consists of the emblematic number of 42 fonts – one comprehensive set of different font weights, styles and their corresponding italics. This advanced typeface includes a multitude of alternates that can be accessed in any OpenType-enabled application. These stylish alternates along with a number of swashes as well as meticulously refined details with ball terminals and alternate titling caps keep the font well accessorized. Also included are capital swash alternates, old style figures, and small caps. OpenType enabled applications such as the Adobe suite or Quark can take full advantage of the automatic replacing ligatures and alternates. This family also offers the glyphs to support a wide range of languages.
While Ainslie font wasn’t selected as the final font in the Canberra competition, the outcome allowed for additional adjustments to the typeface. Several approaches were attempted for the final product including a technological hexagonal concept, which may still be developed to another form later. Some of the organic forms were removed and substituted with more abrupt endings, leaving the face looking pretty spiffy and a fair bit more legible. In the end, Ainslie was pulled back to the basic forms from which it was started.
Take the opportunity to explore Ainslie typeface potential in your next design. You will be fascinated with the results.
Supported languages: Albanian, Basque, Belarusian, Bosnian, Breton, Catalan, Croatian, Czech, Danish, Dutch, Esperanto, Estonian, Faroese, Finnish, French, Frisian, Galician, German, Hungarian, Icelandic, Italian, Lithuanian, Malagasy, Maltese, Norwegian, Polish, Portuguese, Romanian, Serbian, Slovak, Slovenian, Spanish, Swedish, Turkish, Welsh
Designers: Jeremy Dooley