Rude font family
The year is 2015 and it is quite obvious that the trend of creating high-end sophisticated font families is growing rapidly. DSType with their brand new Rude font family are probably already on the top of the hill discovering a vast new horizon for everyone who’s in love with contemporary sans and slab serifs. This really remarkable super-family has the impressive total count of 98+1 fonts. The family is separated in two main groups – sans serif and slab serif – each featuring the impressive 7 different widths, each developed in 7 weights.
So while you think on this complicated permutation mess inside the family, we’ll try to explain the things simple.
Each of Rude font family styles (sans serif and slab serif) is designed in 7 different width ranging from ExtraCondensed, Condensed, SemiCondensed and Normal to SemiWide, Wide and ExtraWide. Covering the whole width diapason, DSType have probably decided to make the result even more sophisticated and thus useful – the developed each of those widths in 7 different weights – Thin, Light, Book, Medium, Bold, ExtraBold and Black. At the end we have 7 widths multiplied by 7 weights multiplied by 2 main styles – now the math is very simple 7*7*2 = 98 separate fonts. There is one more in addition – Rude Icons. It is dedicated to different icons, illustrations and other images created in same style as the fonts.
As you see from the numbers this super-family is a real workhorse when it comes to editorial design where letter sizing and contrast are really of great importance. DSType did not spend their time in creating countless font variations – they employed all their skills and professionalism to create a very sophisticated type platform. Along with the originality and uniqueness visible in every detail of Rude, we see a family with extremely enhanced legibility carefully preserved even in the black versions of ExtraCondensed and ExtraWide styles, where the stem width usually makes apertures very small and in many cases critical. DSType also did a wise choice by increasing the x-height of the letters providing more space for the lowercase letters which have more complicated forms and more details. Other great feature is curve optimization – breaking the real geometry of the glyphs with optical corrections, letters obtain more organic (even humanistic) look without losing their readability. So as you see the Rude font family is a perfect solution between originality, modern look, legibility and functionality. Looking very contemporary, Rude Sans and Rude Slab styles work in perfect harmony between each other. In fact staying inside the family is more than enough because you have so many options and combinations that you wouldn’t possibly think of using another typeface. Unless you don’t need Italics. Rude font family is now available only with uprights but we are optimistic that DSType will release expanded version with true Italics very soon. Well that would be a real challenge for them and a priceless treasure for every designer. While experimenting with Rude, you could also discover some great OpenType features like alternates in all of the fonts, different number styles, fractions and extended multilingual support. All these working in perfectly in OpenType compatible software, offering you plenty more options in your work. Editorial design is often related with printing but the situation for the past few decades changes and you could see more and more magazines, newspapers and books published online. Here is the hidden treasure – Rude font family works excellent both for print and screen use, so you could use it freely for e-books, mobile apps, UI/UX font or simple as a webfont for your web site. Enjoy Rude super-family and check the links below to discover more great fonts by DSType.
Supported languages: Afar, Afrikaans, Azeri (Latin), Basque, Bosnian, Breton, Catalan, Croatian, Czech, Danish, Dutch, English, Esperanto, Estonian, Faroese, Filipino, Finnish, French, German, Greenlandic, Hawaiian, Hungarian, Icelandic, Indonesian, Irish Gaelic, Italian, Kurdish (Latin), Latvian, Lithuanian, Luxemburgish, Malay, Maltese, Māori, Norwegian, Polish, Portuguese, Romani, Romanian, Serbian (Latin), Slovak, Slovene, Sorbian, Spanish, Swahili, Swedish, Sámi, Turkish, Welsh
Designer: Pedro Leal